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The Special Olympics logo represents everything we do as a movement.
To learn how to use it, first understand its meaning.
Since our founding in 1968, the symbol has represented the power of Special Olympics to change lives.

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The positions of the arms show what had been hopelessness and isolation.
They transform to joy, empowerment, and community.
We want everyone to know what our logo stands for.

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To do that, follow three important rules.
Rule 1: Always show the symbol and Special Olympics name together.
Where you work determines which Special Olympics name you use.

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Headquarters and Regions use the symbol and the words Special Olympics.
Programs use the symbol, the words Special Olympics, and their Program name together.
As an international organization, Special Olympics presents its logo in translation to show cultural relevance.

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There are four arrangements of the parts of the logo, and all of them combine the Special Olympic symbol with the Special Olympics words.
To be clear, never show the symbol unless you also show the Special Olympics name.
They go together to form a logo that lets the world know who we are.

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Rule 2: Make sure the logo stands out strongly against its background.
We want our logo to be clearly visible whenever we use it.
The white logo stands out clearly against the red background.

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The gray-and-red logo stands out clearly against white.
The difference between the light and dark colors is contrast.
The white Special Olympics logo is easy to read when the background color is dark.

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White text against light colors is hard for many people to see clearly because the contrast is too low.
Remember, we want the logo to stand out clearly against its background.
Solid colors are best for that.

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Text or logos over strong patterns will not stand out.
On dark backgrounds, use the white logo.
On light-colored backgrounds, use a black or gray version of the logo.

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The all-red logo should always be used against solid white.
Rule 3: Use the correct version of the logo in each situation.
The two-line version stacks the words Special Olympics atop each other.

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This is the most commonly used version.
Use it to fill a small space with a logo.
The one-line version places the words Special Olympics side by side and has the symbol on the right.

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Use this version where you have wide spaces.
The centered version aligns each part of the logo along its up-and-down axis.
This is for places where items in the design are aligned in a row, up and down.

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The web version puts the symbol on the left and the words Special Olympics on one line.
Use this on websites, social media, and in email signatures.
Remember, always show the symbol and Special Olympics name together.

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Make sure the logo stands out strongly against its background.
Use the correct version of the logo in each situation.